Making the right hire is always a challenge, particularly for entry level positions. By definition, there isn’t much of a track record to examine since it is generally the candidate’s first full time job. At MPRM that position is account assistant, a trainee position that requires someone who can handle Read more…
Awards have always been important. Recognition begins early in life with gold stars and trophies or their equivalent. Just because everyone gets them doesn’t make them any less significant to the recipient. As we grow older, accolades become more paramount, an acknowledgment of outstanding work can potentially lead to more Read more…
Necessity may be the mother of invention, but creative thinking doesn’t hurt. Over the past year, necessity forced us to rethink many aspects of our lives, leading to entrepreneurial innovation to serve the needs of a mostly homebound society. It propelled trends already emerging–take-out and grocery delivery, streaming media and Read more…
Sometimes it takes a series of small steps to lead to big change. This is as true for building brand awareness or creating anticipation for a new film or television series, as it is for achieving personal goals. Going big often means going nowhere. Setting a huge personal goal can Read more…
Over the years MPRM has played an integral role in helping our clients develop their brand narrative. We work with startups to establish their brand vision and mission and with established companies on rebrands and refreshes. While our focus is on the literal telling of the story — the voice Read more…