The passing of famed entertainment publicist Bobby Zarem, someone we knew of but didn’t know, triggers some reflection on how the practice of entertainment publicity has changed over the last half century. During their heyday, gossip columnists could make or break careers. The podcast series You Must Remember This featured Read more…
Although it is easy to blame Facebook and Twitter for the polarization of America, region, generation, gender, race and politics are often the reason why a single event can occur to people so differently. While social media exacerbates the problem, it isn’t the cause. An MPRM documentary client, Civil War (or, Read more…
The nation’s response to the 20th anniversary of the 9/11 attacks and to President Biden’s decision to mandate vaccines was a study in opposites. With more people dying from Covid on a daily basis than on 9/11 alone, one would think that our country would come together to fight this Read more…
Twenty years later our memories of 9/11 remain very vivid. Because they are so personal, and vary depending upon location and age, the following is a collection of stories from our MPRM team, beginning with the youngest and concluding with the MPRM experience that day, which took place in LA, Read more…
What was billed as Hot Vax Summer was more about too hot and not enough vax. Forest fires in the Pacific Northwest caused smoke pollution across the country. The California Dixie Fire is still burning and the Caldor is causing evacuations in South Lake Tahoe. Floods were devastating from Germany Read more…
More than a few commentators have called the exit from Afghanistan a story we’ve seen before. Depending upon the source, the references have included both Vietnam and Iraq and many have used side by side images of helicopters lifting off of rooftops in Saigon and Kabul to make their point. Read more…
Film anniversaries bring back memories, whether shared moments with friends, a first date, the beginning of fandom or for co-founder @Mark Pogachefsky, a project he worked on as a young publicist. In the case of Dirty Dancing, celebrating its 34th anniversary this year, it’s also an opportunity to reminisce about a beloved Read more…
Whirlybird, a documentary from Greenwich Entertainment debuting this week in theaters and on demand, has been an MPRM client since its debut at the Sundance Film Festival in 2020. For anyone growing up in Los Angeles it serves as a reflection of the city over the last 40 or so Read more…
Making the right hire is always a challenge, particularly for entry level positions. By definition, there isn’t much of a track record to examine since it is generally the candidate’s first full time job. At MPRM that position is account assistant, a trainee position that requires someone who can handle Read more…
Awards have always been important. Recognition begins early in life with gold stars and trophies or their equivalent. Just because everyone gets them doesn’t make them any less significant to the recipient. As we grow older, accolades become more paramount, an acknowledgment of outstanding work can potentially lead to more Read more…