For the national release of “An Inconvenient Truth”, our ultimate goal was to create a must-see urgency about the film. In order to achieve all of our goals, we had to carefully navigate handling media for the former vice president of the United States, as well as for environmental activist and producer Laurie David, which required a carefully coordinated team effort comprised of several PR specialists from a variety of disciplines -- entertainment, politics, science – so that no stone would be left unturned in the media outreach.

In 2005, Amp’d Mobile launched as a Mobile Virtual Network Operator (MVNO) and as a mobile entertainment company. Approx. one year post launch and despite following numerous industry firsts, the company was not recognized as a leader in the category or even being included in industry press round ups. The second goal was to re-define Amp’d as a mobile entertainment company versus an MVNO.

In 1998 Artisan Home Entertainment was the home video arm of the newly formed Artisan Entertainment, a company previously know as LIVE Entertainment known mostly for B movies. The company had burned through several PR agencies over the past year or so and needed to be repositioned as the largest independent supplier of top quality home video product.

Break.com launched just prior to YouTube and in short order became overshadowed by YouTube hype. Break had also been positioned as a leading viral video site, but one that offered consumers a revenue share opportunity.

In the summer of 1999, DTS was 6 years old and installations of its cinema processors in theaters had slowed, plateauing at around 17,800 locations.

Our challenge was to generate broad appeal for the DVD release of Howl's Moving Castle that extended beyond the interest of children and animation/anime fans.  mPRm sought to create mainstream consumer enthusiasm for the DVD release in addition to reconnecting with the niche Studio Ghibli anime fan base and further build on the Academy Award® awareness campaign during the 2006 award season.

As Jimmy Kimmel Live! was about to reach its one year anniversary on the air, the series was still struggling for viewers and bookings.  Now there is a constant stream of coverage, ranging from television highlights promoting guests to items about what they or Jimmy said on the show.

NGV, part of the time honored National Geographic brand, was frequently associated with the magazine, though it was aggressive in other media spaces.  mPRm came on board to address NGV’s positioning and to build awareness of its offerings in the tech, business, entertainment and digital media communities.

mPRm's challenge was to re-brand and establish the Pink Panther franchise as a hip property appealing to teens and twenty-somethings and reposition Pink Panther as a suave, sexy personality.