History

where we are coming from

mPRm was founded in 1998 by public relations veterans Rachel McCallister and Mark Pogachefsky, bringing together a group of communications specialists whose expertise spans entertainment, technology and consumer brands. Our work includes the launch of companies, brands, technologies and networks that have changed the culture, as well as countless entertainment and brand properties. Some highlights include:

• Shepherding the birth or transformation of companies and networks including Amp'd Mobile, Movielink, Break.com, RealNetworks, Disney Channel, LA Ballet, E! and Ovation TV
• Creating and implementing comprehensive campaigns for critically and commercially acclaimed films, such as: Brokeback Mountain, March of the Penguins, Good Night and Good Luck, Monster, An Inconvenient Truth, Saw II and III, The Pianist, Traffic, among many more
• Forging television campaigns for such high-profile programs as Jimmy Kimmel Live!, NCIS, America's Next Top Model, Planet Earth, The Bachelor, and Joan of Arcadia
• Launching and nurturing such innovative technologies as RealAudio and Video, VUZE, SNOCAP, Intercasting, and Dolby Digital Cinema and 3D
• Creating comprehensive, original campaigns for DVD titles including Gladiator, King Kong, Bambi, Mary Poppins, The Gilmore Girls, Friends, Dallas and many others
• Managing public relations, events marketing and production for a wide range of clients including Film Independent's Spirit Awards, The Hollywood Reporter, The Hollywood Chamber of Commerce, The Italian Feast of San Gennaro Festival, and I Have A Dream Foundation - Los Angeles