Digital Media and Technology

Expertise

At the forefront of technologies that build new distribution and revenue models and enable consumers to experience content in new and compelling ways, mPRm’s Digital Media & Technology practice

specializes in working with industry innovators. We are immersed in technologies that change the way content is created, delivered and consumed from broadband, set-top and wireless to future platforms. We leverage our expertise in traditional distribution models - cable, telco, broadcast television, film, music and radio - to mold messages and build bold strategies for companies developing new paradigms. We are sought out by entrepreneurial start-ups, major studios and corporations alike for our ability to rapidly secure acceptance for new technologies, build and transform brands, tap into consumer desires and provide a broad range of strategic consultation to a world that never stops evolving. Our clients include emerging media mavericks who are on the bleeding edge of developing new technologies and platforms, as well as converging media companies at the intersection of entertainment, technology and popular culture. These encompass traditional media companies who are leveraging established and alternative distribution avenues to engage audiences and companies whose technology has enabled a behavioral norm in popular culture from viral video, social networking to mobile entertainment.

Highlights

 Launches include RealNetworks, Movielink, Broadcast.com and Overture

Provided crisis, corporate and consumer counsel for Napster

Strategic counsel for WDIG, Protrade, Voy

Consumer campaigns for Amp’d Mobile, Break.com, Disney Mobile Publishing, iFILM, Movies.com, Oscars.com, Perfectmatch.com, Vuze and WCSN 

Game campaigns include major titles from UbiSoft, Sierra/Cendant, Fox Interactive, Virgin Interactive, Simon & Schuster Interactive and Viacom New Media