MPRM

/ The Who, What, How...

Who we are:

MPRM Communications is an ideas agency for the 21^st Century, dedicated to delivering artful, effective, forward-looking strategies to navigate the new multi-screen era of media and entertainment.

At MPRM, we see every screen – from the movies to the mobile phone, from TV to the next big tech gadget – as an opportunity to do what has always mattered most: connect, influence and impact.

Our clients -- who range from digital start-ups to major studios -- share one thing in common: they use the creative potential of screens to spin compelling stories and reach wide-ranging audiences.

So do we. We take strong, clear strategies and distill them into handcrafted stories that get people talking everywhere that people talk, from the boulevard to the blogosphere.

Our clients are entrepreneurs, artists, innovators and leaders.

So are we. The creation of smart, flexible, creative communications that stand apart from the crowd is our driving motivation. Nothing less will achieve what is needed in a radically shifted marketplace:

to break through the cultural noise
to differentiate your brand/identity from the pack
to ignite social conversations and cultural buzz
to forge clear messages that marry substance to flair
and, bottom line, to achieve measurable results in memorable ways

What we do

We provide public relations, communications and social media services to clients who need an agency on top what is happening right now and with the insight to stay ahead of what’s coming next.

When Mark Pogachefsky and Rachel McCallister founded MPRM in 1998, the mission was to offer customized, creative programs that would harness the full power of the mass media.

That has not changed. What has changed is the media itself, which is both far more complex and more individually targeted to audiences who want to be engaged, empowered and hit right where they live.

At MRPM, we shifted early on, merging new tech tools, viral marketing concepts and social networks into our best practices to ensure our clients are part of the conversation regardless of where it happens in the expanding media-sphere.

But we didn’t leave our classic advocacy style behind.

We simply re-tailored it to the new realities of media and entertainment. Today, we think of ourselves as equal opportunity idea employers. We look not only for the newest and coolest ideas, but also the most effective and valuable ideas to meet specific needs. Which means our approach spans:

digital and traditional news generation
targeted social media and far-reaching global media
strategies that are online, offline and outside the lines

How we do it

Every MPRM Communications program is designed to match our client’s unique needs, challenges and cultures, but there are threads that weave through everything we do:

We’re Integrated: Our approach is always multi-level, and our diverse team brings a broad skill set from the worlds of marketing, journalism, film, tech and social networking
We’re Craftsmen: We immerse ourselves in our clients’ worlds and challenges, in order to construct strategies that give attention to the big picture and the subtle details
We’re Nimble: Our size gives us the speed, flexibility and personal attentiveness of a boutique without sacrificing the experience, resources and reach of a large agency.
We’re Informed: We understand the new realities of entertainment, and how major shifts in production, distribution and audience can be harnessed as advantages
We’re Connected: We cultivate strong relationships -- equally with our clients, the media, public influencers and the social communities now driving trends
We’re Down To Earth: We like being inventive and passionate, but we’re equally enamored of core business values like honesty, integrity and a focus on growth as success
We Execute: Big ideas and breakthrough strategies are terrific, but only if an agency can carry them out. We bring as much energy to enacting our programs as creating them.